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Lessons from 30 Years in Business

Crush It in 2025: Effective Marketing Strategies to Elevate Your Brand with Denis Fourie - Episode 114

October 17, 20242 min read

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'‘’If you look at the prediction for 2025, content and copy is the king.’’

I’m so thrilled to have Denis Fourie back on The Professional Rule Breaker Show for the third time! Denis isn’t just a guest—he’s a true friend of the show and someone I could talk business with for hours. Every time we connect, I feel like we’re discovering something new, and this episode is no exception.

In this first part of our chat, Denis opens up about how mentorship completely transformed his career, helping him grow his business by 600% in just one year. He’s been through it all, from wins to major challenges, and his insights on making marketing personal and building real connections with your customers are pure gold.

If you’re ready to take your business (and mindset) to the next level, you’ll want to listen in. And, of course, prepare for some laughs—we always have a good time! Don’t miss out on Denis’s down-to-earth advice, especially if you’re looking to shift your approach to sales, marketing, and everything in between.

And stay tuned—Part 2 is coming next week with even more insights on elevating your customer experience and building lasting relationships. You won’t want to miss it!

Key Topics Discussed:

  • The transformative power of mentorship in business growth

  • Why understanding the customer journey is essential for high conversions

  • Strategies for segmenting and personalizing marketing to cold, warm, and hot audiences

  • The importance of retargeting and different approaches to re-engage potential customers

  • Lessons from Denis’s journey, including the value of persistence and willingness to learn

Episode resources:

Connect with Denis on social media:

Connect with Kathy on social media:

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The Professional Rule BreakerKathy WalterhouseDenis FourieMentorshipMarketing
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