Today, I want to talk about something near and dear to my heart. This topic is important because everybody goes through this, and it can make or break your business.

So, what am I talking about? I'm talking about FAILURE. 

Everyone has had failure, but what you take from failure will make a big difference in your level of success because failure is not the end. It's just a stepping stone. It's not the opposite of success. It's part of success. There is no one out there that has been successful that has not failed.

So, everyone experiences success and failure. It's universal. So, I want you to start shifting your mindset; instead of viewing failure as a setback, I want you to think of it as a lesson. When something that you have failed in, and then what's positive, there should be at least one positive thing that came out of that failure. With that one positive thing, it was a lesson that you learned. You learned something really valuable that you could maybe make a pivot and use it to your advantage. 

For example, Elon Musk is the wealthiest man on the planet. I don't know how many companies he had, but he had an early company called Zip2. He had so many challenges. He almost faced bankruptcy before he was able to turn it around and sell it. SpaceX also had a bunch of failed launches, and now it's the company going to go out and save the astronauts stuck in space.

It's a commercial space program that can help a government - NASA program. Of course, he had many, many, successes. 

Every time you have this failure, I want you to really think about that every setback is a setup for a comeback. Flip the script on failure.

There's that old saying: ‘’Get knocked down seven times and stand up eight’’. 

That's the mentality we need to have because outside of every failure is your next level of success, your next level of doing something really amazing. I had a friend who had a failure journal, which was a great idea. So if you document your failures and the lessons that you learned, it's going to help you get to the next level and it's going to help you reframe your failure and look at it as an opportunity to grow, to get to your next level. 

→ Today, I want you to brainstorm on three different positive outcomes.

Let's push the envelope. After figuring out your three positive outcomes, I want you to reframe that failure, what you learn from it, and your next step to get to the next level. Because it's all about innovating, pivoting, and adapting, don't let anything get you down.

Think about other really successful people: JK Rowling, the bestselling author of all the Harry Potter books and movies. She had gotten thousands of rejections, and because she got that many rejections, she set up Harry Potter as a way to persevere and be successful against all odds. 

I want you to think of the king of failures and success: Thomas A. Edison. He had a saying: ‘’I have not failed. I've just found 10,000 ways that won't work’’. So imagine if he had quit, we wouldn't have the light bulb.

Think about a failure as your next level. Think about failure instead of being something bad as something positive; find that one thing that's positive, and use it to your advantage. 

→ For today's homework, I want you to find three things. Let's positively brainstorm about your last failure and what you can do to pivot and go to the next level.

Episode resources:

• Listen → Turning Failure into Your Sales Superpower

• Listen → Relentlessly Driving Forward with Hicham John Elanmati

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