‘’Reducing expenses strengthens your business, and every dollar you save goes directly to your bottom line.’’

I’m super excited about today’s guest because he’s someone who’s all about shaking things up and challenging the norm – just like us!

Meet Brad Koch, a Marine Corps veteran and self-proclaimed “bad boy of coaching.” Brad is all about helping small business owners get out of the day-to-day grind and start running their businesses with purpose and profit.

In this episode, we dive into what it really takes to shift from working in your business to making it work for you. Brad shares his secrets to creating what he calls a “market-dominating position” – something that will make your business stand out and resonate with your clients’ biggest needs. And then there’s the “mafia offer” (spoiler: it’s an offer they can’t refuse!).

We’ll also talk cash flow, how to avoid the “cash gap” that can leave you in a tight spot, and Brad’s favorite strategies for building trust with small wins. If you’ve been wondering how to make your business work smarter, not harder, and keep more cash flowing to your bottom line, this episode is for you!

So, grab your notebook – you won’t want to miss these gems from one of the best in the biz!

Key Topics Discussed:

• How to build a business that doesn’t require you to be involved in every detail

• Brad’s philosophy on learning from mentors and paying it forward

• Creating a unique value that aligns with your customer's biggest pain points

• Designing ‘’mafia offers’’ that are irresistible to clients, with high value and minimal risk

• Practical steps to track and optimize expenses to boost profit

• Managing business expenses and cash flow to avoid financial pitfalls

• Why Brad advises against hiring friends and family and how to set boundaries for success

• How early successes can help build momentum in client relationships

Episode resources:

• Grab the Free Books:

            → Profitable Pathways by Brad Koch

            → You Might be a Bad Boss by Brad Koch

Connect with Brad on social media:

• Website

• LinkedIn

Connect with Kathy on social media:

• Twitter, Instagram, TikTok, LinkedIn, Rumble, YouTube

• Learn How to Sell Anything - JOIN our new #Skool community 

• Elevate Your Sales Strategy

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