‘‘’It's all about connecting with the people that you're best set up to serve, and then pulling them in and keeping them engaged.’’

I'm super excited about this episode because the amazing Sara Nay from Duct Tape Marketing joins us! Sara has been with Duct Tape Marketing for 14 years and has helped thousands of entrepreneurs and small business owners scale and grow their businesses. Her passion for assisting companies to focus on their "zone of genius" is infectious, and you'll love her insights!

In this episode, we discuss why it’s important to follow trends and understand and meet your client's needs. Sara’s approach to marketing is all about breaking the mold and doing what’s best for your clients. If you're ready to take your marketing strategy to the next level, this episode is for you!

Key Topics Discussed:

• Understanding your target audience and their pain points

• Aligning products and services to meet client needs

• The importance of clear and strong calls to action (CTA)

• Why referrals are the easiest sales channel

• The benefits of having a fractional CMO (fCMO)

• Strategies for maintaining a client-centric approach

• How mindset plays a crucial role in business success

Episode resources:

• Listen → Rejection Challenge: How to Turn No into Yes

• Explore → Where Strategy and Simplicity Fuel Explosive Growth FREE Tools and Resource  

• Read → Duct Tape Marketing by John Jantsch

Connect with Sara on social media:

• LinkedIn

• Duct Tape Marketing Website

• Instagram: @ducttapemarketing

Connect with Kathy on social media:

• Twitter, Instagram, TikTok, LinkedIn

• Learn with Kathy

• Elevate Your Sales Strategy

Check out our sponsor

➡️ https://switchaway.com/rulebreaker

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